Is there anything better than the first juicy bite of your favorite 🍔 🍕 🍱 ? Nope.

»Take the first bite.« was an international campaign that was played out in dozens of countries in which foodora and foodpanda had locations including Taiwan, Canada, Austria, Spain, Italy, Germany and many, many more.

Part of the campain were elaborate OOH advertising, large station dominations, all kinds of transports and much, much more. {I am not kidding. Like what ever asset you are thinking of right now: we did that!}

An example of much more is this tram in Taiwan.

In 2017 the biggest rebrand of  foodora and foodpanda was launched. The new design found it’s definition in this style guide.

I still enjoy opening the book – despite all the pink. 💅🏾

Especially in international campaigns pictures say more than a 1000 words. So part of my work was  creating numerous icons in various levels of complexity.