advocate of freedom

»Slavery« sounds like a bygone era.
And yet: it is more global and lucrative than ever before.
Today a human life is worth 80 euros. A life to work for others. IJM® has been liberating people now for over 20 years.⛓

Every year, on October 18th, the »European day against human trafficking« IJM raises awareness to slave labor nowadays and calls for the fight for freedom.

Godson from Ghana, Anna from Romania and Cassie from the Philippines were freed from slavery by IJM®. Their stories are shown on the 80 euro banknote.

Today, 40 million people worldwide live in slavery. IJM®'s commitment promotes local legal systems, facilitates rescue missions and cares for those released.

🍄
Client IJM Deutschland ︎ Strategy Eva Müller
Creative Direction Jon Hoekstra ︎ Art Direction Mattea Bug
Photography Jakob Göbel
2020-2023 ︎ @SocialSocialGmbH
Let’s talk +49 (0) 151 413 457 37
or get in touch ︎via mail.
Art Direction & Design ︎ @all right reserved 2025