#powertobe

1.8 million refugees in Turkey regularly receive financial help through the Emergency Social Safety Net – short: the ESSN program.

This program was founded by the International Federation of Red Cross {IFRC} together with the Turkish Red Crescent Society {TRC} and the European Union.

It is one of the EU's largest refugee projects to date.

With the financial support refugees are able to pay for essentials such as rent or food. The regular monthly income encourages a more self-determined life and gives them #powertobe

The campaign idea is finding connections between people through similarities. People all over the world share passions, interests and talents.

We are putting these similarities at the forefront of the campaign and letting Hiba, Esmal, Ibrahim and Mohammed share what excites them:

👉🏼 powertobe.org 👈🏼

The #powertobe campaign was displayed in seven different countries.
🇦🇹 🇫🇷 🇷🇴 🇪🇸 🇹🇷 🇳🇱 🇩🇰

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Client IFRC ︎ Strategy Eva Müller ︎ Creative Direction Jon Hoekstra
Digitale Marketing Joshua Leigh ︎ Art Direction Mattea Bug & Jakob Göbel
Photography Katja Renner ︎ Production Vanessa Tomm
Programming Felix Niklas ︎ Cut Saskia Hundt

2020-2022 ︎ @SocialSocialGmbH

#powertobe

With the financial support refugees are able to pay for essentials such as rent or food. The regular monthly income encourages a more self-determined life and gives them #powertobe

The campaign idea is finding connections between people through similarities. People all over the world share passions, interests and talents. We are putting these similarities at the forefront of the campaign and letting Hiba, Esmal, Ibrahim and Mohammed share what excites them:

👉🏼 powertobe.org 👈🏼

The #powertobe campaign was displayed in seven different countries.🇦🇹 🇫🇷 🇷🇴 🇪🇸 🇹🇷 🇳🇱 🇩🇰

🍄

Let’s talk ‭+49 (0) 151 413 457 37‬ or get in touch ︎via mail.

The campaign idea is finding connections between people through similarities. People all over the world share passions, interests and talents.

We are putting these similarities at the forefront of the campaign and letting Hiba, Esmal, Ibrahim and Mohammed share what excites them:

The #powertobe campaign was displayed in seven different countries.
🇦🇹 🇫🇷 🇷🇴 🇪🇸 🇹🇷 🇳🇱 🇩🇰

Let’s talk ‭+49 (0) 151 413 457 37‬
or get in touch ︎via mail.