#powertobe

IFRC

1.8 million refugees in Turkey regularly receive financial help through the Emergency Social Safety Net – short: the ESSN program. This program was founded by the International Federation of Red Cross {IFRC} together with the Turkish Red Crescent Society {TRC} and the European Union.

It is one of the EU's largest refugee projects to date.

Campaign Branding

Campaign concept

With the financial support refugees are able to pay for essentials such as rent or food. The regular monthly income encourages a more self-determined life and gives them #powertobe

Website

The campaign idea is finding connections between people through similarities. People all over the world share passions, interests and talents. We are putting these similarities at the forefront of the campaign and letting Hiba, Esmal, Ibrahim and Mohammed share what excites them: powertobe.org.

The #powertobe campaign was displayed in seven different countries.

Client IFRC Strategy Eva Müller Creative Direction Jon Hoekstra Digitale Marketing Joshua Leigh Art Direction Mattea Bug & Jakob Göbel
Photography Katja Renner

Production Vanessa Tomm

Programming Felix Niklas

Cut Saskia Hundt

@SocialSocialGmbH

Back to work ←

Let’s talk ‭+49 (0) 151 413 457 37‬
or get in touch via mail.

#powertobe

Let’s talk ‭+49 (0) 151 413 457 37‬or get in touch via mail.

Let’s talk ‭+49 (0) 151 413 457 37‬
or get in touch via mail.