For me HelloFresh™ was a box on my doormat – a box packed full of delicious food – until May 2024.

If you dare to take a look behind the curtain, there is so much more to discover:

From recipe artists creating together with nutrition researchers mouthwatering recipes, to product designers working on climate-neutral packaging, to insane logistics that come along with food delivery. 🍋

In spring 2024 I started working with HelloFresh™ and since then I have been happy to be a constant companion.

In addition to the numerous amazing creative people, I got to know efficient processes and new tools to create dynamic designs in multiple languages and was able to sharpen my skills in motion graphics.

It’s really cool to see that videos from my pen are being shown not only in Germany, but in 17 other markets around the globe. I’m looking forward to all the campaigns that are still to come. And to every delicious bite!