Spoiler: It was never just about the food.

HelloFresh

For years, HelloFresh^TM was simply a box on my doorstep. A very welcome box, packed with good food and even better excuses not to go grocery shopping.

Then, in May 2024, I got to see what happens behind the scenes.

Full Service

What looks like a simple meal kit from the outside is actually a fascinating ecosystem of recipe developers, nutrition experts, packaging innovators, logistics masterminds and creative teams working together to bring dinner to millions of people.

Motion Graphic

Along the way, I collaborated with talented creatives from around the world, learned new processes and tools for creating dynamic, multilingual design systems, and expanded my motion design skills.

Client HelloFresh™ Art Direction Mattea Bug

Back to work ←

Let’s talk ‭+49 (0) 151 413 457 37‬
or get in touch via mail.

Spoiler: It was never just about the food.

Let’s talk ‭+49 (0) 151 413 457 37‬or get in touch via mail.

Let’s talk ‭+49 (0) 151 413 457 37‬
or get in touch via mail.